Who you'll work with

Geoff Baron

26 years building software, since 2000: as a developer, a product manager, a director of product, a consultant and a founder. He designs and builds the work himself, which is why the prototype at the end of an assessment is a working one.

1. Now

   Founder, LastLap

   Consulting, internal apps and AI agents for companies.

2. 2021 to 2026

   Product Manager, then Director of Product, AkitaBox

   Facilities-management software. Worked with the teams who maintain buildings and the assets in them.

3. 2018 to 2019

   Senior Product Manager, ADx Healthcare

4. 2014 to 2018

   Founder and executive, Jetty Communications Solutions

5. 2011 to 2019

   Principal, Mossyrock

6. 2004 to 2011

   Product Manager, and strategic support with O'Brien's Response Management, PIER Systems

   Crisis-communications software used by emergency responders.

7. 2000 to 2002

   Web Developer, Baron and Company

More at geoffbaron.com and on LinkedIn.

How we work

Async first, with a weekly live demo

Most of the work happens in writing and in the software itself. Once a week we show you what works, live, on your data.

US hours every weekday

Geoff is based in Spain and is available 8am to noon Pacific, 11am to 3pm Eastern. We visit for a kickoff when it's worth the trip.

One person accountable

You work with Geoff directly. There is no account manager between you and the person building.

Measured, then decided

Every engagement starts with a baseline and ends with the same measurement taken again. You decide what to scale from the numbers.

LastLap Lab LLC

LastLap Lab LLC is the company you contract with. It also runs the Lab, where people build products with us for a share of what they build. Write to us at hello@mylastlap.com.